Why Size Matters

          One of the first things to consider when looking into digital signage is your viewer’s requirements. It goes without saying that a concierge kiosk will not benefit from multiple plasma screens or that a ceiling-mounted display needs to be larger than 17" for readability. By taking the time to discover the needs of your audience, you can get a ballpark idea of what will best suit your business and what will not. That knowledge can help when you’re ready to take the plunge into your first—or twelfth—display.

          When looking to right-size your message, consider this:

          • If your display is too small, you lose impact through decreased readability and image resolution
          • When your display is too large, you may prohibit a quick ROI
          • Signage packed with options you won’t use also means the possibility of incorrect display and power settings
          • Right size for your budget—use (4) 40" thin bezel displays and tile them 2 x 2 for one-fifth the cost of an 80" display

          Video Walls

          Versatile, impressive, and larger than life, video walls can handle every application standard digital signage can—only in a much bigger format. This gives you the ability to display individual images on separate screens, consolidate them all into one massive picture, or manage many displays as easily as you would a single unit. The possibilities are endless.

          Common display configurations:

          Single LFD

          1 x 2 LFD

          1 x 3 LFD

          2 x 2 LFD

          Projector; Front Projecting

          Projector; Rear Projecting

          Many Displays, Many Messages, One Controller

          A centralized server or data center can connect and administer digital displays in a way that’s no different than a modern PC network. Utilizing integrated ports or simple-to-install accessories, you can easily access your signs from a LAN, WAN, or even directly from the Internet. Once your display is IP addressable, it’s just like any other networkable PC. This allows you to update your message site-wide (regardless if the displays are in the same building or in different geographical locations), and you can even create time-sensitive programming with content that updates as the day (or week) progresses. Maintenance also becomes an easy-to-perform job as bios updates and other routine tasks are addressed from one location—not at each individual unit.

          Communicate with Your Customers Anywhere

          Getting your message across to the widest possible audience is now easier than ever thanks to outdoor digital signage. Whether it’s informing your customers of new products and services or warning of potential hazards, outdoor displays extend the reach of your message to those who pass through—or pass by—your place of business. And thanks to the use of touchscreen features found in several models, customers can interact with your sign and receive the types of information you wish to portray to their specific market segment. However, not all displays are created equal. So how do you know if an investment in an outdoor display is the correct one? Between direct-sunlight readable text, weatherproofing, and other factors, there are several things to consider.

          Parameters to Consider for Outdoor Digital Signage

          • A brightness rating of 1500–2000 cd/m2 will ensure your message is viewable—even in direct sunlight
          • NEMA4 certification guarantees resistance to water, dust, and other outdoor dangers
          • Wireless network access updates your content during inclement weather—without delay
          • Built-in climate control extends signage life by maintaining optimum operating performance
          • Protective enclosures, shock sensors, and cameras ensure security

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