Digital Signage Displays
Chances are, you have a pretty good idea of what screen size you need. But have you given much thought to the type of digital display your situation requires? The differences between commercial and consumer displays can be vast.
- Business warranty or Consumer warranty
- Extended runtimes
- Network capable
- Built in digital signage software
Consumer Vs. Commercial
A consumer‐grade display or TV is a product that has been designed for consumer use and not for digital signage. Typically consumer products have a 1‐year warranty, that is not valid in a business setting. Since consumer displays aren’t built with fans or large heat sinks to help keep them cool, they’re only designed for up to 8 hours of constant use. The longer you run a display, the hotter it gets. The hotter your display runs, the faster picture quality degrades, and the more likely it is to fail. Commercial displays can run for 12‐24 hours due to extensive attention to heat dissipation. Consumer displays also have limited connection options and minimal structural reinforcement.
Three Kinds of Displays
Consumer TVs, Pro‐Sumer TVs, and Commercial Displays all look alike on the outside, but there are several differences that make one better than the other for your business application.
Consumer TVs are what they say they are, TV’s for the consumer world. These are best used for a few hours a day for watching TV and movies in a home. As such they have features to match, good video processing, sleek design, TV tuner, and built in speakers. They’re not made for the rugged world of business environments where they could be run 12‐24 hours a day showing the same message all day.
Pro‐Sumer Displays are in between true commercial displays and consumer TVs. They have some features of both. Some Pro‐sumer displays can be left on up to 12 hours a day, they have a TV tuner, and all have a good blend of what makes a TV great and a commercial display functional.
Commercial Displays are the workhorse of the bunch. If Consumer TVs are the flashy Ferrari, then Commercial Displays are the rugged tractor. Commercial Displays are all made to run for long periods of time at higher brightness than the other two categories. Commercial Displays have connections and features that are geared towards the business and IT world. They run long, last long, and have the warranty to back it up.
The Right Tool for the Right Job
What if you want to mount your display in portrait instead of landscape orientation? Looking to build a video wall? Do you need the display to run all day and night? Only certain commercial displays are designed with these features. Using the wrong monitor will shorten the life span if it’s not built to do the work you need it to.
Standard or high resolution, 720p or 1080p, LCD, LED or plasma? It all depends on the content you plan to display. Still unsure? Call us today, and we will give you all the information you need to make the decision.
IT Connectivity vs. Full Connectivity
If you are going to be displaying in standard or HD resolution, your digital signage needs IT connectivity and the ability to accept VGA, DVI, CVBS, and HDMI. If you want to display your digital media from almost any source, then full connectivity is the way to go. This is found in a signage that also offers BNC, Ethernet, USB 2.0, and component connectivity. A potential for cost savings exists since IT connectivity generally costs less than full connectivity.
Built-in Media Players
Some displays have built‐in PCs made for Digital Signage software. This is a low cost way to enter into the world of professional digital signage presentations.