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With the Jabber SDK, Cisco is providing tools to enable you to build Cisco UC capabilities into your web applications and portals, using Cisco Jabber technology, based on modern industry standards, such as JQuery and REST. By integrating the capabilities, offered within the Cisco Jabber SDK, you'll be able to rapidly and easily build voice, video, IM, presence, voice messaging and conferencing capabilities into any browser-based application (e.g. CRM app, internal corporate directory page, social media site, etc.) to create a powerful unified communications experience for your end users, with all the functionality, immediately and seamlessly accessible from within the browser.