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In the past, users needed to adjust settings for CPU and memory in BIOS menu to overclock. The relation between these ratios and clocks speeds are extremely complicated, taking up to 30 minutes to find the right settings for an optimized PC. Auto OC Genie simplifies it all into one button press. Where high-end CPUs are usually priced around 1000 USD, Auto OC Genie allows you to take a 200 USD CPU to reach the same performance.
Active Phase Switching, APS, technology is an intelligent design that helps to save energy on MSI's mainboards. The underlying idea is to switch off the power supply as soon as no electricity is needed, and when the system needs more resources again, APS will automatically adjust electricity supply accordingly. APS will automatically detect your processor's loading at any given time and save energy accordingly. This is only possible by means of a very advanced power controlling technology.