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The LRU70 series features elegant design that blends in beautifully in larger suites, lounges or in public areas, such as lobbies and restaurants. The LRU70 series' built-in ambient light sensor (C.A.T.S.) automatically adjusts the television's screen brightness and contrast to suit the lighting of the room. This not only optimizes picture performance, but it also helps keep power consumption low - so you can maximize your guests' experience while saving on energy costs. The LED backlight consumes only about half the power of a conventional fluorescent type. This high energy-saving performance significantly reduces the running cost. A built-in digital tuner with Pro:Idiom compatibility provides strong support for both PPV (Pay-per-View) and FTG (Free-to-Guest) premium HD content.