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          Digital Signage

          Digital Signage

          What is Digital Signage?

          Digital signage is a broad term used to describe the integration of a variety of technologies: large format displays (signage displays), digital signage players (small form factor PCs or Flash/media players), networking hardware, and digital signage software (content creation, content management, or scheduling). All these technologies are used to dynamically deliver digital Information, including live and on-demand video, graphics, animations, text, RSS feeds, and other Web content, on digital signage displays to a targeted audience at a targeted time. The digital signage solution may include just some or all of these components, but the unlimited combinations of components all culminate into a single end result: a form of an electronic bulletin board or billboard that visually displays information, advertising, and other messages to the passersby. Digital signage solutions give you a unique and powerful communications medium that provides unparalleled opportunities to capture your audience’s attention, educate, and inform. Digital signage can also be referred to as narrowcasting, retail TV, captive audience networks, digital out-of-home advertising, or electronic posters, and there are many other terms that are synonymous with digital signage solutions. Digital signs can be found and used in almost any type of public and private environments, such as:

          Airports | Auto dealerships | Corporate offices | Health clubs | Hospitals |
          Houses of worship | Museums | Restaurants | Retail | Educational institutions | Shopping malls | and more!


           

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